FairyFloss : fairyfloss

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Friday, 18 September 2015

FairyLuscious: Alternative Fashion for Curvy Goddesses

Here at FairyFloss, we've always been committed to making our clothes available to all women, regardless of dress size; when we order them in, every item is available from S to XL. The stitching and detailing is carefully crafted to create a range of flattering effects; to slim and streamline on some bodies, to enhance a curve on others. We noticed, however, that the larger sizes fit, but didn't quite sit right, on some women; they still looked good, but the effect just wasn't the same.

We believe that every woman deserves to be able to rock her style; that clothes designed for curvy women should celebrate and move with their body, rather than hiding it. Clothing styles that do this are fairly limited; the most easily available are definitely fifties pinup style or sixties chic (think Dangerfield, Modcloth, Mad Men), but not everyone wants to dress that way just to be able feel like their clothes are flattering their shape.

FairyLuscious has been a project that's been a while in the making, but this summer, we're finally doing a soft launch. We're offering a few pieces designed specifically with curves in mind; to flatter, to move, to fit like a glove. We've also taken FairyFloss items that have proven themselves perfect for curvy women and ensured they're available up to size 16 (most have enough stretch or adjustment capabilities to fit an 18). Given that most Australian women are size 14 or 16, this just seemed like common sense.

FairyLuscious is for daring roller derby girls, bodacious yoginis, curvy hoopstars, festival queens, all women wanting funky clothes that are made from the highest quality fabrics, in a range of amazing styles.

We'd be so grateful if you could share this with your friends, because the better the response, the more extensive the range will get. You can sign up to be one of the very first to try FairyLuscious here - no spam, just a head's up when we have something new to show you.

Wednesday, 16 September 2015

Supply and Demand: Bringing Back Your FairyFloss Favs

We get a lot of messages through our social media channels. Most of them are desperate pleas from customers who've seen a sold-out item at a festival or somewhere around the internet, and REALLY want us to bring it back.

Obviously, we can't bring every piece back; we need room in our shop for our gorgeous, new season designs! But if enough people ask, we do listen...so if you really, really love a piece, it's always worth sending us a message and letting us know, or liking every picture of it that you can find. Even if we don't plan to restock that particular item, we can usually recommend something that you'll love just as much (maybe more!).

For example: since it went out of stock, we've had dozens of requests for the return of the Cosmic Lotus Vest (these are just the most recent few)...

So, we decided to bring it back just in time for this summer's festival season.

Or, check out how many likes these pictures of our Dreamcatcher Top got on Instagram...

With that many likes and our last lot having completely sold out, we decided to bring this one back too.

There's plenty more old favorites back for another round...check out our latest newsletter for more.

Thursday, 21 May 2015

Spotlight on Steampunk

FairyFloss draws inspiration from a wide range of sources, from nature to sacred geometry to historical tribal wear; it's this fusion of ideas and styles which contributes to our signature Nature Punk style, and makes FairyFloss one of the most original designers on the market.

In this blog post, we're going to draw attention to one of our favourite sources of inspiration: steampunk fashion. We'll show you where steampunk came from and how we use it to infuse FairyFloss clothes with a dystopian flavour, to create pieces that are truly timeless.

(note: for the purposes of this blog post, we're just going to focus on clothes: for a truly excellent history of the steampunk movement more generally, check out this website)

What is Steampunk?

Steampunk is the science fiction of the Steam Age (Victorian Era), re-imagined from a modern perspective. It blends history, imagination and science into a wonderful world that might have been.

The invention of the steam engine made full scale industrialisation possible, and in turn, made authors and artists dream of a future where steam, not electricity, drove advances in technology and science. They dreamed of steam powered submarines, space travel, a mechanised life.

Modern steampunk enthusiasts re-imagine the 19th century with steam-powered versions of modern technologies. In this way, it becomes the perfect blend of alternate history and science fiction.

What Does Steampunk Fashion Look Like?

Steampunk takes Victorian fashion as its base, and adds industrial, futuristic elements. It aims to delight, entertain and engage. Popular features include corsetry, pinstripes, brass adornments, industrial machine parts (eg wheels and cogs), ruffles, frills and leather.

Steampunk and Popular Culture

Steampunk couture continues to increase in popularity, as it allows for a lot of imagination and individuality. The films Sucker Punch and Sweeney Todd have a very strong steampunk aesthetic; Amy Lee from the band Evanescence brings steampunk influences to her gothic Lolita stage outfits.

FairyFloss and Steampunk

Our unique Nature Punk style brings together patterns and hues from nature with the industrial features of steampunk; it takes two opposites, and fuses them into an original, sexy and stylish aesthetic.

We carry a number of steampunk-inspired neo-classical jackets. With lace-ups, frills, bustles, ruffles, and clockwork appliques, these jackets draw on industrial themes but provide a modern twist.

We create tough and strong vests and tops that combine sexy femininity with heavy-duty detailing like grommets, leather, studs and buckles.

We have plenty of tough, tribal and embellished skirts, both long and short. Studs, buckles, gathers, ruffles, ruching, appliques and 100% leather accents give these skirts the perfect mix of feminine and heavy-duty. These skirts look great with tough boots and goggles if you're going full steampunk; pick a hi-lo style with ruffling bustles for neo-classical style.

Steampunk relies heavily on accessories and adornments like goggles,studded belts and cuffs to fuse the Victorian and the mechanical. We have some great accessories in stock, perfect to add something special to any outfit.