Friday 18 September 2015

FairyLuscious: Alternative Fashion for Curvy Goddesses

Here at FairyFloss, we've always been committed to making our clothes available to all women, regardless of dress size; when we order them in, every item is available from S to XL. The stitching and detailing is carefully crafted to create a range of flattering effects; to slim and streamline on some bodies, to enhance a curve on others. We noticed, however, that the larger sizes fit, but didn't quite sit right, on some women; they still looked good, but the effect just wasn't the same.

We believe that every woman deserves to be able to rock her style; that clothes designed for curvy women should celebrate and move with their body, rather than hiding it. Clothing styles that do this are fairly limited; the most easily available are definitely fifties pinup style or sixties chic (think Dangerfield, Modcloth, Mad Men), but not everyone wants to dress that way just to be able feel like their clothes are flattering their shape.

FairyLuscious has been a project that's been a while in the making, but this summer, we're finally doing a soft launch. We're offering a few pieces designed specifically with curves in mind; to flatter, to move, to fit like a glove. We've also taken FairyFloss items that have proven themselves perfect for curvy women and ensured they're available up to size 16 (most have enough stretch or adjustment capabilities to fit an 18). Given that most Australian women are size 14 or 16, this just seemed like common sense.

FairyLuscious is for daring roller derby girls, bodacious yoginis, curvy hoopstars, festival queens, all women wanting funky clothes that are made from the highest quality fabrics, in a range of amazing styles.

We'd be so grateful if you could share this with your friends, because the better the response, the more extensive the range will get. You can sign up to be one of the very first to try FairyLuscious here - no spam, just a head's up when we have something new to show you.

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